>> Hide video <<
Video: A montage shows footage of a small logging company at work, bread-making machinery, a flower shop, a retail clothing store, a grocery store, a welder, a bakery, and a video production company.
Host (voiceover): How well do you know your industry? What do you know about your potential customers? Who is your competition? What are the trends that are driving your business?
Video: Shot of the host, a female in her mid-twenties to early thirties, inside a grocery store, walking towards the camera from far away.
Host: Answers to these questions can mean the difference between a struggling business and a successful one. Canada Business Ontario can help you find the answers through specialized market research services offered to you at no cost.
Video: Title screen reveals the Canada Business Ontario identifier, which reads: Canada Business Ontario - Your Business Information Connection. The title of the video (Market Research) appears underneath.
Host (voiceover): Canada Business Ontario is your business information connection.
Video: The screen then cuts to a close-up of a cursor selecting "Ontario" from a drop-down menu on the Canada Business website, followed by shots of an entrepreneur on the phone with a Business Information Officer, and a young woman at a presentation holding a folder containing Canada Business Ontario literature.
Host (voiceover): CBO is part of the Canada Business Network, a one-stop source for information on government services for business - from start-up, financing, growth to regulatory compliance, and more.
Video: Cuts back to the host walking in the grocery store as she addresses the audience.
Host: Market research is information about the type of market your business operates in, or is about to enter. It can help you get accurate information about your customers or competitors, which is a critical part of starting or expanding your business.
Video: Shot of a woman doing research in a library, followed by a man and a woman working in an office. We return to the woman in the library, as she types on a keyboard. The shot cuts to a close-up of the Canada Business website, as a search is conducted for the term "market research". The camera then pans left, to the search results.
Host (voiceover): Before you start, set clear goals for your market research. Define what you need to know and why. Finding the information you need can be difficult, but Canada Business Ontario can help. Take advantage of their specialized market research services, at no cost.
Video: A montage shows a series of shots related to each of the upcoming points listed by the host. As each point is mentioned, it is written at the bottom of the screen. We see a chocolatier assisting a customer, followed by a woman looking through a rack of clothes in a clothing store (onscreen text: Knowing potential customers), population statistics for Mississauga and Ontario on the Statistics Canada website (onscreen text: Demographic and spending data), a shot of a construction worker which then switches to a shot of another construction worker performing similar work (onscreen text: Identifying potential competitors), a man on a cell phone (onscreen text: Finding business contacts), CBO employees assisting a client at a trade show booth (onscreen text: Locating industry associations), a wide shot panning left to right of a street with many shops (onscreen text: Where to open your business), a close-up of boots in a shoe store, with the focus slowly shifting from the boots in the foreground to the shoe display in the background (onscreen text: How to price and advertise), and a busy shipyard (onscreen text: "International trade data" followed by "Importing and exporting").
Host (voiceover): Canada Business Ontario can help you research information such as:
Video: The host is standing in the fruit and vegetable section of the grocery store.
Host: Good market research can help your business succeed, and when you're looking for the answers, Canada Business Ontario is the place to go. So how does it work?
Video: Shot of the woman in the library visiting the CBO website. Next, we see a close-up of a hand dialing the Business Info Line phone number (1-888-745-8888) on a cell phone, the Business Information Officer offering assistance at the other end, and the client, a young male, talking on the phone. A montage then shows a woman looking for a book in a library, a man working in a computer lab, people at a trade show, a close-up of people attending a presentation, a woman working at her desk in an office, and a woman on a laptop looking up population statistics for Mississauga and Ontario on the Statistics Canada website, which we then see in a close-up.
Host (voiceover): All you need to do is visit the website, or call the Business Information Line, to speak with a CBO Business Information Officer. Information Officers can help you put together an information package tailored specifically to your business. They can connect you with additional resources in your community, like your local library and Small Business Enterprise Centre, the Community Futures Development Corporation, the Chamber of Commerce, and Board of Trade. The packages are completed within five business days and are sent to you through e-mail, fax or regular mail.
Video: Cuts back to the host at the grocery store.
Host: The best part? All these services are provided to you at no cost. Popular topics are available in over ten languages and the information is easy to access.
Video: Close-up of the Canada Business URL (www.canadabusiness.ca) being entered into a browser, bringing up the splash page of the Canada Business website. The screen then switches to a close-up of a hand dialing the Business Info Line phone number (1-888-745-8888) on a cell phone.
Host (voiceover): Visit canadabusiness.ca, call the Business Information Line at one triple eight, 745-8888 and talk to a Business Information Officer.
Video: Wide shot of the host in the grocery store.
Host: Market Research: just one of the many services from Canada Business Ontario to help your business succeed.
Video: The Canada Business Ontario identifier (Canada Business Ontario, Your Business Information Connection) appears onscreen, along with the website address (CanadaBusiness.ca), the Business Info Line number (1.888.745.8888), and the TTY number (1.800.268.7095). The Ontario logo, Industry Canada identifier and Canada Wordmark are also shown at the bottom of the screen.
Logo: Canada Wordmark