Exporting presents opportunities and challenges. The global marketplace presents a great opportunity for Canadian entrepreneurs who wish to look beyond their domestic sales and begin promoting and selling their products and services internationally. The challenges involved can be overcome with proper preparation and planning.
For regulatory or legal questions, it may be useful to contact a lawyer that deals with business regulations through the Law Society of Upper Canada's Lawyer Referral Service.
For further information:
call 1-800-268-8326
visit
the website: Law
Society of Upper Canada's Lawyer Referral Service
Although this is not an exhaustive list, businesses preparing to export often take the following considerations into account:
Canada Business provides information and tools for new and experienced exporters, with access to multiple sources of export-related information.
For further information:
visit the website: Canada
Business - Starting to export
CBO Regional Access Sites can assist in finding comprehensive export information, as well as provide access to computers connected to the Internet to help conduct additional research.
For further information:
visit our Regional Access
Program Locations page
Through the Enquiries Service of Foreign Affairs and International Trade Canada, callers can request general information and publications on trade, foreign policy and consular services.
For further information:
please call 613-944-4000 or 1-800-267-8376
visit
the web site: Foreign
Affairs and International Trade Canada
The Trade Commissioner Service of Foreign Affairs and International Trade Canada has written a guide on the possibilities that global value chains offer to Canadian small and medium sized enterprises. It sets out how this strategy could greatly improve their competitiveness, profitability and long term sustainability.
For further information:
visit the web site: Linking In to Global Value Chains
Export Market Access: A Global Expansion Program (EMA) is designed to assist small to medium size organizations (SMEs) to access and expand their growth in new foreign markets that are beyond the U.S.
This support program offers financial assistance with the following:
For further information:
visit
the website: Ontario Chamber of Commerce
- Export Market Access
The Step-by-Step Guide to Exporting is designed to give you an understanding of the exporting process and to provide you with solid and practical information on how to assess your export capabilities. It also steers you through the process of planning and executing your first exporting venture and is available online.
For further information:
visit the web site: Step-by-Step
Guide to Exporting
Getting Ready To Export has been designed to introduce Ontario firms to the fundamentals of export success and the resources available to those firms entering foreign markets. It is available online.
For further information:
visit the web site: Getting
Ready To Export
CanadExport is Canada's official source of news and advice on trade, export and investment opportunities around the world, for entrepreneurs who want to compete, partner and prosper in the global marketplace. All interested exporters and business-oriented people can subscribe.
For further information:
please call 613-996-2225
visit the web site: CanadExport
The first step in the decision to export your product or service is to assess your ability to export. There are several online diagnostic tools available to "new to exporting" businesses that help determine export readiness:
Test your export readiness with this online tool and get feedback on priority activities to address before you expand to export market.
For further information:
visit the web site: Export
Diagnostic
This tool, developed by Export Development Canada (EDC), helps gauge a level of export readiness and addresses many questions or concerns regarding a potential decision to export.
For further information:
please call 1-866-283-2957
visit the web site: EXPORT Able? -
EDC
Effective market research is an essential aspect of the process of export business planning. It is vitally important that businesses obtain accurate, specific and thorough information about the markets and customers they wish to target in order to develop an effective marketing plan and lay the groundwork necessary for financial success.
Exporters should assess their target market by seeking information on that country's business practices and customs, and by collecting statistical data on trade activities involving their product/service in the selected country. Information on the chosen market's infrastructure, economic situation, political environment and credit standing are important. Exporters want to ensure that their goods successfully get to the market and that the risks associated with payment are identified and minimized.
Demographic data such as size of country, size and distribution of population, average income, attitude of consumers towards foreign products or services are as important in international research as they are in domestic market research. What is the sales potential of an exporter's product or service? Who are the domestic competitors? The foreign? What trends are emerging vis-à-vis a particular product or service's sales volume, acceptance, value?
Once these issues have been addressed, it is also important to focus on the information accumulated, which will aid in making informed decisions regarding pricing and the promotion and/or selling of the product or service in question.
For further information:
see the documents:
International markets
Guide to
Market Research and Analysis
Marketing basics
Canadian stakeholders in the export sector have identified a number of emerging markets that include, among others, the following; Brazil, Russia, India, China, Mexico, Vietnam, Chile, and South Africa.
In addition to the general export information resources listed further along in this section here is a non-exhaustive list of links to resources specifically on these eight countries:
Following your decision to proceed in exporting your products or services, you need to identify potential export markets. Research on the most promising countries includes, but is not limited to:
Industry Canada, which is the largest business information web site in Canada, provides a single point of entry to programs and services. Within this web site, Canadian businesses have access to a vast array of management resources, perspectives and data that can help them further develop and expand their markets, create alliances and find new clients. The Trade and Investment section contains useful resources for the exporter.
For further information:
visit the web site: Trade and
Investment
Foreign Affairs and International Trade Canada (FAITC) web site offers valuable information on countries and regions to exporters.
For further information:
visit the web site: Overview of Services
(FAITC)
The Business Women in International Trade web site is a gateway to a wealth of information on preparing for and succeeding in the export marketplace.
For further information:
visit the web site: Businesswomen
in International Trade
Country Insights provides free access to invaluable information on the countries and cultures of the world.
For further information:
visit the web site: Country
Insights
Citizenship and Immigration Canada's Cultural Profiles Project provides an overview of life and customs in the profiled country.
For further information:
visit the web site: Cultural Profiles
Project
EDC's Country Information monitors political and economic developments in a variety of countries around the world.
For further information:
visit
the web site: Country
Information
Canadian Company Capabilities is an online database which profiles thousands of Canadian companies. It offers free registration and company information is available globally. This database contains vital company information that can be searched to locate Canadian suppliers and distribution channels, to determine competition, to form partnerships and to uncover export opportunities.
For further information:
visit the web site: Canadian
Company Capabilities
Exporters of food products may wish to visit the Agri-Food Trade Service (ATS) online. This service provides access to international trade and market information for Canadian agri-food exporters.
For further information:
visit the web site: Agri-Food
Trade Service (ATS)
see the document Agri-Food Trade Service
Industry Canada's Programs and Services by Industrial Sector provides in-depth, industry-specific analysis, statistics, contacts, news, events, financing and regulatory information for Canadian business.
For further information:
visit the web site: Programs and
Services - By Industrial Sector
Statistics Canada collects and distributes a wide range of statistical information on exporting based on Canada Border Services Agency (CBSA) data. Statistics Canada maintains detailed trade data for anyone whose business depends on importing or exporting (costs are applicable).
For further information:
visit the web sites: Statistics Canada
see the document Trade Data
and Statistics
Trade Data Online provides detailed information on Canadian and U.S. imports, exports and trade balances in terms of dollars or percentages. It targets over 200 countries. The data is obtained from Statistics Canada and the U.S. Census Bureau.
For further information:
visit the web site: Trade
Data Online
CIA World Factbook web site, prepared by the Central Intelligence Agency (CIA), provides basic intelligence on countries and issues. Country profiles highlight the country's background, geography, people, government, economy, communications, transportation, military and transnational issues.
For further information:
visit the web site: CIA World
Factbook
Export Market Access: A Global Expansion Program (EMA) is designed to assist small to medium size organizations (SMEs) to access and expand their growth in new foreign markets that are beyond the U.S.
This support program offers financial assistance with the following:
For further information:
visit
the website: Ontario Chamber of
Commerce
- Export Market Access
The Forum for International Trade Training (FITT) provides interested exporters with the training and skills necessary to compete in international markets:
For further information:
visit these web sites:
Forum for International Trade Training -
FITT Inc.
FITTskills: Where can I take a
global business course?
ExportUSA is a group of programs that can assist exporters in developing or expanding their access to the U.S. market by giving them first-hand exposure to target markets.
For further information:
visit the web site: Export USA Calendar
see the documents
ExportUSA
New Exporters to
Border States Program for Ontario (NEBS)
Seminars and Workshops are regional events that feature a half day program of workshops, roundtable discussions and networking sessions focused on export topics of interest to local small and medium-sized companies. General export seminar topics covered are: Export Financing, E-Commerce, E-Business, Internet Exposure Benefits, and Managing Export Growth.
For
additional information:
please call 1-877-468-7233
see the document Export
Seminars and Workshops
Note: Many community colleges and some boards of education offer courses in international marketing and import/export methods. Several universities operate Centres for International Business Studies or international business oriented MBA programs. Industry and trade associations also offer various seminars on trade. You may wish to visit the Association of Universities and Colleges of Canada (AUCC) to search through a comprehensive list of international programs offered by some Canadian universities and colleges.
For further information:
visit
the web site: Association of
Universities and Colleges of Canada (AUCC)
There are various regulations that apply to exporting Canadian goods to other regions of the world. The Canada Border Services Agency's (CBSA) publication Exporting Goods from Canada provides an overview of the rules involved in exporting a product. This publication is available on the Internet.
For further information:
visit
the web site: Exporting Goods
from Canada, a Handy Customs Guide for Exporters (BSF5081)
All Canadian individuals or businesses exporting on a commercial basis must obtain a Business Number in order to account for their goods.
For further information:
visit the web site: Registering
Your Business
see the document Import-Export
Account of the Business Number
Border Information Service is a computerized, 24-hour telephone service that provides information on various customs topics such as personal and commercial importations and exportations, travellers' exemptions, currency exchange rates, commercial as well as personal postal information, and trade agreements. Border Information Service is available free of charge throughout Canada by phone.
For further information:
please call 1-800-461-9999
(across
Canada)
visit the web site: Border Information
Service
The Customs Client Services provide a wide variety of trade and customs related information that businesses and the traveling public may find useful. If you require personal assistance, contact the Customs Client Services Office closest to you. A listing of these offices is available from your local CBSC.
For further information:
visit the web site: Customs
offices
Exporters must report to CBSA, commercial shipments valued at more than $2,000 (CDN) exported to a country other than the United States, as well as any goods being shipped through the United States to another country.
Canadian Automated Export Declaration (CAED) is a software application that has been jointly developed by CRA and Statistics Canada. The CAED is available free of charge and has been designed to offer flexibility and convenience, to streamline the export reporting process by automating the preparation of CBSA's B13A Export Declaration. It provides exporters or their agents the ability to transmit completed Export Declarations directly to the Federal Government of Canada via the Internet. For more information on the CAED, please visit the Export Registration/CAED Canadian Automated Export Declaration page on the Statistics Canada web site. Exporters who do not use the CAED must report their exports by completing form B13A Export Declaration.
For further information on reporting exports contact your nearest CBSA Trade Administration Services Office (listed in the document Customs Office - Supplement).
For further information:
visit
the web sites:
Export
Registration/CAED Canadian Automated Export Declaration
Exporters
B13A Export Declaration
Summary Reporting
G7 EDI Export
Reporting
Directory
of CBSA Offices
Canada
Border Services Agency Sessions and Seminars
Some government departments prohibit certain goods from entering or leaving Canada. Certain other goods are controlled, meaning that permits, certificates, labelling or authorizations from a federal department are needed before CBSA will release the goods. Exporters must submit a permit or certificate when shipping controlled, regulated or prohibited goods.
For further information:
please call 1-800-461-9999
visit the web sites:
Customs D
Memoranda
Importers
- Requirements of Other Government Departments
Exporters -
Requirements of Other Government Departments
CBSA
Directory of Acts and Regulations of other Government Departments and Agencies
Postal
Program - Prohibited and controlled goods
Export Permits are required when the export destination is a country on the Area Control List or when the goods are on the Export Control List. The Export and Import Controls Bureau of International Trade Canada (ITCan) provides assistance to exporters in determining if export permits are required and publishes brochures and Notices to Exporters that are available free on request.
For further information:
visit the web sites:
Area Control List
Export
Control List
Export and Import
Controls Bureau
see
the document Laws,
regulations and permits
The Standards Council of Canada offers businesses and industries a number of specialized standards and standards-related information products online such as:
Please visit SCC's web site to subscribe to Export Alert!.
Please visit SCC's web site for more information on RegWatch.
Please visit the Standards Council's web site to subscribe to Standards Alert!.
Also, exporters need to identify tariff and non-tariff barriers to the introduction of their product or service in a foreign market. Are there restrictions in the form of taxes, import duties or quotas? Are there trade agreements which favour the goods and services of one country over another?
Foreign Affairs and International Trade Canada (FAITC) through its Multilateral Market Access Division (TMA) provides information to Canadian exporters such as:
For further information:
visit the web sites:
Trade Negotiations
and Agreements (TNA)
Multilateral
Market Access (TMA)
The Cultural Property Export and Import Act ensures the preservation of important objects related to Canadian heritage by establishing export restrictions for certain categories of objects of historical, scientific and cultural significance. The Canadian Cultural Property Export Control List identifies the categories of cultural property for which a permit is required before the object can be exported. The Cultural Property Export Regulations states that anyone exporting cultural property falling within one of the identified categories of the list will require an export permit.
For further information:
visit
the web site: Canadian
Heritage - Exporting Cultural Property from Canada
Foreign Affairs and International Trade (FAITC) authenticates or certifies signatures on various Canadian documents for use abroad (for example, birth, marriage, death certificates, school diplomas, powers of attorney, contracts, affidavits and government documents such as patents and trademark registrations).
As a starting point, please contact the Authentication and Service Division, Documents Section of Foreign Affairs and International Trade (FAITC)
For further information:
please call 1-800-267-8376
visit the web site: Authentication
of Documents - (FAITC)
Official Documents Services (ODS) of the Ministry of Government and Consumer Services formally authenticates legalized documents requested by foreign consulates and embassies. If you are doing business or travelling abroad, you may be required to provide proof of authentication for official documents issued in Ontario. ODS authenticates documents notarized or commissioned in Ontario by verifying the signature and seal of the notary, or the signature and stamp of the commissioner of the document.
For further information:
please
call 416-325-8416
visit the web site: Official Documents
Services (ODS)
Many health-related, food and beverage products will require additional documentation in the form of a certificate, obtained from the Canadian Chamber of Commerce for a small fee. Some examples of documents processed are: Certificate of Hygiene and Certificate of Inspection.
Note: a Certificate of Free Sale (CFS) - also known as a Certificate of Free Trade (CFT) - is not an official, government issued document. This document attests to the fact that the product being exported is legally available for sale in Canada and conforms to all applicable Canadian regulations and standards. It can generally be obtained from a public notary or industry association. The completed certificate may also need to be authenticated by an appropriate foreign agency in Canada, e.g. embassy or consulate of the country to which the export is destined to be delivered. It may be that one of the other official classes of documents issued by a Canadian government agency would prove an equivalent acceptable to the requesting foreign authority. The services of an export broker, experienced in the target market, would also be invaluable.
For further information:
please
call 613-238-4000
visit the web site: Canadian
Chamber of Commerce - Certification of documents
Export Development Canada (EDC) offers a range of risk reduction financial products and services, to small exporters interested in export receivables insurance and export financing support. EDC also provides services to any exporter, of any size, operating in any sector of the economy (including the service sector) and generally looks for at least 50% Canadian content. Exporters interested in EDC programs and services may call toll-free from wherever the call is being made in Canada, from Monday to Friday during regular business hours.
For further information:
please call toll-free 1-866-283-2957
visit the web sites:
Export Development Canada (EDC)
Export Development Canada
Online Services
Accounts
Receivable Insurance
Working Capital
Solutions
see the document: Export Guarantee
Program
EDC has developed a guide to help exporters understand and access export-related financing services online. This tool will help you determine what kind of financing you need, and where to find it.
For further information:
visit the web site: EXPORT
Finance Guide
The program provides unsecured loans of up to $50 000 with flexible repayment terms of up to two years.
For further information:
visit the web site: Export
Express Credit
see the document: EXPORTExpressCredit
Single Buyer Insurance can be used to cover an unlimited number of sales, to the same customer for six months, on contracts worth up to USD 250,000.
For further information:
visit the web sites:
Single Buyer Insurance
Application for Single Buyer
The Export Guarantee Program helps to access additional financing to support export-related activities and/or foreign investments.
For further information:
visit
the web sites:
Export
Guarantee Program
Application for Export
Guarantee Program
The CCC is an export sales agency of the Government of Canada which brings buyers and Canadian exporters together through contracts built on the best possible terms and conditions.
For further information:
visit the web site: Canadian Commercial
Corporation (CCC)
Export Market Access: A Global Expansion Program (EMA) is designed to assist small to medium size organizations (SMEs) to access and expand their growth in new foreign markets that are beyond the U.S.
This support program offers financial assistance with the following:
For further information:
visit
the website: Ontario Chamber of
Commerce
- Export Market Access
The Canada-Ontario Export Forum (COEF) is your first stop en route to the information, counselling, market intelligence, financial assistance and on the ground support you need to make your export venture a successful one.
For further information:
see the document Canada-Ontario
Export Forum (COEF)
International Trade Branch (Ontario Exports), the lead trade agency of the Ontario Government, can assist Ontario firms to become new exporters or expand into new markets.
For further information:
visit the web site: International
Trade Branch (ITB)
The Export Marketing Unit of the OMAFRA offers a number of services to new and experienced exporters of food, beverage and agricultural products. These services include counselling, seminars, outgoing and incoming missions, international trade shows, sourcing and market intelligence. The Ministry of Agriculture, Food and Rural Affairs web site contains a lot of information on food safety, including information on the Food Safety and Quality Act.
For further information:
please call 1-888-466-2372
visit the web site: Ontario
Ministry of Agriculture, Food and Rural Affairs (OMAFRA)
The Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) administer the PROFIT Food Export Seminar, a two-day seminar that addresses the basics of exporting to the U.S. market.
For further information:
visit the web site: Export
Services
see the document PROFIT
Seminar for the Program to Raise Ontario Foods International Trade
Export Controls On-Line (EXCOL) is a user friendly web-based application where exporters are able to submit applications for export permits and certificates, as well as request amendments. EXCOL also offers the functionality to submit online, quarterly utilization reports for military goods, as well as the ability to print selected permits in your office.
For further information:
visit
the web site: Export
Controls Online (EXCOL)
EDC's Foreign Exchange Facility Guarantee (FXG) helps free up working capital for Canadian companies that purchase forward contracts from their financial institutions, enabling them to lock in the exchange rates as protection against foreign currency fluctuations.
For further information:
visit
the web sites:
Foreign
Exchange Facility Guarantee
Application, Indemnity
and Consent - Foreign Exchange Facility Guarantee (FXG)
Canadian companies may need to enhance their security programs in order to meet the requirements of the Customs-Trade Partnership against Terrorism (C-TPAT). EDC's Security Compliance Loan helps Canadian companies to finance the upgrades required to meet security standards, and helps them qualify to become C-TPAT-compliant. Security enhancements to property, personnel and procedures may be required.
For further information:
visit
the web site: Security
Compliance Loan
There are many trade organizations that have a strong export focus. Many of these organizations offer seminars and export information on foreign markets:
The main branches of Canadian Chartered Banks have Trade Finance Sections that will provide you with information and advice on their export services. Your local library can also be a valuable resource when doing your market research.
Click: Canada Business
Call: The Business Info Line, a collaboration between ServiceOntario and Industry Canada, at 1-888-745-8888
Visit: Find a Community Partner Location near you
Information contained in this document is of a general nature only and is not intended to constitute advice for any specific situation. Users concerned about the reliability of the information should consult directly with the source, or seek legal counsel.
Some of the organizations listed above are not subject to the federal Official Languages Act or the French Language Services Act of Ontario. Their services may not be available in both official languages.