Market research is the process of gathering information to better understand your customers and competitors. The information you learn can help you make educated decisions about your business, your target market and your products or services.
You can do market research on your own, hire a research company to do it for you or use existing research that relates to your business.
Browse through our resources to get a better understanding of what market research is, how to get the information you need and how it will benefit you.
- Introduction to Market Research
Learn the basics of market research.
- Request Secondary Market Research
Request our free secondary market research service for help finding existing data such as sample business plans and demographic information.
- Statistics Canada
Get statistical information for a number of topics including demographics, trade data and other business topics.